Leads that pay upfront.
How EzyFront Works
From questionnaire to paid document in minutes. Here's the complete picture.
The Frontend Offer: A Smarter Way to Acquire Clients
A frontend offer is a low-cost, self-service product — typically €350–500 — that gives clients real value while pre-qualifying them for your premium services.
Instead of spending €800–1,200 on advertising to attract a cold lead who may never convert, your frontend offer lets the client pay you to qualify themselves. They get a professional document. You get a warm prospect who has already invested in working with you.
EzyFront is the platform that makes building, selling, and delivering these offers simple — without technical complexity.
Your Journey from Setup to First Sale
Set Up Your Knowledge Base (~10 minutes)
Upload your regulations, templates, checklists, and reference documents. EzyFront's AI indexes them automatically — no configuration needed. The AI uses these materials every time it generates a document for your clients, ensuring outputs stay aligned with your standards and the relevant regulatory framework.
Knowledge base upload screen with uploaded files listed
Build Your Questionnaire
Use the visual builder to create the questions your clients need to answer. No coding required. Question types: text, multiple choice, numeric, file upload. The questionnaire is what transforms generic AI output into a document personalised to each client's situation.
Questionnaire builder with question fields visible
Set Your Price and Launch
Set the document price (€350–500 is the sweet spot for most sectors). Choose your subdomain (your-name.ezyfront.com) or connect your own domain (Professional and Business plans). Your portal is live. Share the link wherever your clients find you.
Portal settings — pricing, domain, and branding options
Client Pays and Completes the Form
Clients see your branding, your offer description, and your price. They pay via Stripe, then complete the questionnaire at their own pace (typically 30–60 minutes for a professional document). You receive a notification when their submission is in.
Client-facing branded portal with questionnaire
AI Generates the Document
EzyFront's AI combines the client's answers with your knowledge base to generate a professional document. When you set up your document type, you write a system prompt — your expert instructions that tell the AI exactly what to produce, how to structure it, and what standards to apply. The AI executes your expertise, not a generic output. The AI cost is included in your plan.
Document generation or preview screen
You Review and Approve
You receive the generated document for review. Approve it to deliver automatically to the client, or request a revision. You stay in control of quality. Professional responsibility remains yours — as it should.
Consultant approval screen with approve / request revision options
Follow Up Before You Deliver
Once you've approved the document, don't just send it — use this moment. You've already seen the client's situation in detail through their questionnaire answers. Reach out personally, discuss what you found, and present your premium service as the natural next step for clients who need more comprehensive support. Delivering the document after a conversation — rather than as an anonymous download — dramatically increases conversion rates and sets the tone for a professional relationship.
Consultant dashboard with pending approvals and client contact info
Deliver the Approved Document
Once your follow-up is done, release the document. The client receives an email with their approved document and a download link through your branded portal. The document includes a professional disclaimer and — if you choose — a written offer to upgrade to your full service.
Client download page
Convert to Premium Services
15–25% of clients who go through this process become premium clients within 3–6 months. They've already paid for a first engagement, they've spoken with you directly, and they understand what a full service would look like. This isn't an automatic funnel — it's a warm pipeline you actively work. The difference is that these prospects are pre-qualified, have experienced your quality first-hand, and came to you at zero acquisition cost.
Conversion funnel visualization
Key Features in Detail
White-Label Branding
Your portal looks like yours. Upload your logo, set your brand colours, customise the copy. Use your-name.ezyfront.com or point your own domain (Professional and Business plans) via a simple CNAME record.
AI Knowledge Base (RAG) + System Prompt
EzyFront uses Retrieval-Augmented Generation — a technique that lets the AI reference your specific uploaded materials when generating documents, rather than relying on generic knowledge. Upload the regulations relevant to your sector, your standard templates, and completed examples. The AI learns from these automatically and applies them to every document it generates. Beyond the knowledge base, each document type has a dedicated system prompt — written by you — that contains your expert instructions: the structure you want, the standards you apply, the tone you use, what to flag, what to avoid. The AI follows your instructions precisely. It executes your expertise, not its own interpretation. This combination — your uploaded materials plus your written instructions — produces documents that reflect your professional standards, not generic AI output.
Document Verification Workflow
Every document generated by EzyFront goes through a mandatory human review step. You see the document, you decide whether it meets your standards, and you approve delivery. Professional responsibility cannot be delegated to an AI system — this step is built into the platform.
Payment Processing via Stripe
All payments are handled by Stripe Connect. Connect your Stripe account during onboarding (approximately 5 minutes). EzyFront deducts its transaction fee automatically and sends the balance to your account.
Full Data Export
Your client list is yours. Export all contacts and document history at any time as CSV or Excel. No export fee, no waiting period.